Welcome
Secure a Pride in London stall and connect directly with a vibrant, diverse audience. It’s an opportunity to visibly champion LGBTQIA+ pride while sharing your products or services in a welcoming, joyful, and inclusive setting.
Pride in London is committed to delivering a community-centred parade that is accessible to all, guided by our core values of Visibility, Unity and Equality.
As one of the most important dates in the LGBTQIA+ calendar, Pride in London brings our communities together to take centre stage, while inviting allies and spectators to stand with us in solidarity and celebration.
Securing a spot
Pride in London is the second largest one-day event in London, attracting an estimated 1.7+ million visitors across the footprint.
The day consists of several different events spaces across central London where vendor stall can be rented.
- Trafalgar Square - home to our largest stage, with a full program of live entertainment, a variety of stalls including retail vendors, LGBTQ+ charities, LGBTQ+ businesses and food & beverage.
- Golden Square - with a stage line-up of diverse artist and speakers from the global majority, the square is vibrant from start to finish. Stalls include food delicacies from the Caribbean and Africa and a mix of other vendors from retail to community groups.
- Leicester Square – a dedicated space for Women which includes the Women’s Stage, a bar and vendor stalls within and around the perimeter of the square.
- Victoria Embankment Gardens– a relaxed family zone, with music, children’s entertainment, activity from the Scouts and light refreshments and community stalls.
- Soho Square - Our community village with a high foot-fall of visitors plays host to a wide range of vendors from charitable organisations to LGBTQ+ businesses.
Location |
LGBTQ+ Community Group |
LGBTQ+ Business |
NonProfits, Unions & Public Sector |
Company & Other Organisations |
|---|---|---|---|---|
Trafalgar Sq. (North Terrace) |
£5000.00
|
£5000.00 |
£5000.00 |
£5000.00 |
Trafalgar Sq. (Pall Mall East) |
£350.00 |
£700.00 |
£600.00 |
£1500.00 |
Soho Sq. - Golden Sq. - St Giles |
£350.00 |
£600.00 |
£500.00
|
£1000.00 |
Leicester Sq. (Inner) |
£350.00 |
N/A |
N/A |
N/A |
Leicester Sq. (Outer Perimeter) |
£350.00 |
£700.00 |
£600.00
|
£1000.00
|
Rates do not include 20.00% VAT
Street Trading License
Westminster City Council Street Trading Licence Fees will be applicable for traders:
Non-Food £186.00
Food & Drink £326.00



