Welcome 

Secure a Pride in London stall and connect directly with a vibrant, diverse audience. It’s an opportunity to visibly champion LGBTQIA+ pride while sharing your products or services in a welcoming, joyful, and inclusive setting.

Pride in London is committed to delivering a community-centred parade that is accessible to all, guided by our core values of Visibility, Unity and Equality.

As one of the most important dates in the LGBTQIA+ calendar, Pride in London brings our communities together to take centre stage, while inviting allies and spectators to stand with us in solidarity and celebration.

Securing a spot

Pride in London is the second largest one-day event in London, attracting an estimated 1.7+ million visitors across the footprint.  

The day consists of several different events spaces across central London where vendor stall can be rented. 

  • Trafalgar Square - home to our largest stage, with a full program of live entertainment, a variety of stalls including retail vendors, LGBTQ+ charities, LGBTQ+ businesses and food & beverage.   
  • Golden Square - with a stage line-up of diverse artist and speakers from the global majority, the square is vibrant from start to finish. Stalls include food delicacies from the Caribbean and Africa and a mix of other vendors from retail to community groups. 
  • Leicester Square – a dedicated space for Women which includes the Women’s Stage, a bar and vendor stalls within and around the perimeter of the square.  
  • Victoria Embankment Gardens– a relaxed family zone, with music, children’s entertainment, activity from the Scouts and light refreshments and community stalls.
  • Soho Square - Our community village with a high foot-fall of visitors plays host to a wide range of vendors from charitable organisations to LGBTQ+ businesses. 

Location

LGBTQ+ Community Group

LGBTQ+ Business

NonProfits, Unions & Public Sector

Company & Other Organisations

Trafalgar Sq. (North Terrace)

£5000.00

 

£5000.00

£5000.00

£5000.00

Trafalgar Sq. (Pall Mall East)

£350.00

£700.00

£600.00

£1500.00

Soho Sq. - Golden Sq. - St Giles

£350.00

£600.00

£500.00

 

£1000.00

Leicester Sq. (Inner)

£350.00

N/A

N/A

N/A

Leicester Sq. (Outer Perimeter)

£350.00

£700.00

£600.00

 

£1000.00

 

Rates do not include 20.00% VAT

Street Trading License 

Westminster City Council Street Trading Licence Fees will be applicable for traders:
Non-Food £186.00
Food & Drink £326.00